BUCK Events and You
What BUCK is, and where we’re going
Hi everyone, I’m here today to talk about what BUCK is and where it’s going.
We put out a tweet at the end of June saying that there were no current plans for BUCK 2015, to address a question that has been popping up more often, lately. This single tweet spread faster and wider than any other major announcement we’d ever done, eliciting a collective “OH COME ON…” from the BUCK PR department…
So we thought we’d clarify exactly what we meant by explaining the difficulties BUCK faces, the alternatives we have, and what other things we’re thinking about.
BUCK runs the largest budget for a convention of its size and kind in the world. Many people have asked us why we don’t move to a cheaper venue, or lower our equipment costs. Well the running costs all depend on exactly what kind of event you run. BUCK is a convention that delivers much more than simply a hall of people and some vendors. We provide a rich programme of entertainments and demonstrations to make BUCK not only a social experience, but something where people can learn, have a go, experience, and see how their passion is created.
To do this, we need a venue that doesn’t simply hold a thousand people. We need it to have at least three function rooms that can all hold at least a quarter of the attendance – after all there’s no point in running events if only a few people get to see them – and the main hall requires a great deal of flexibility to hold either a seated or standing audience depending on which event is running.
The Summer Sun Celebration alone holds a laundry list of requirements for power, infrastructure, acoustics, and more. We could run a room with a band and a few amps in it… but you can find that down your local pub. We want to immerse the audience in sound. At the Summer Sun Celebration in full swing, you’re not even on planet earth anymore. That’s what we’re doing at BUCK.
All of these romantic ideas and sales lines make for a mind-blowing convention experience, but it severely reduces our venue options, and the price it comes at just grows every year. Sometimes we start feeling like we’re Applejack overthinking the Apple Family Reunion… and that’s why we’re going back to the drawing board once BUCK 2014 is over.
But BUCK Events Ltd isn’t going anywhere. We’ll be running events next year, we just don’t know what yet. Planning BUCK 2014 is a full time occupation, meaning that most of us are effectively working two full time jobs… so we haven’t exactly had time to think about next year. We just know that it won’t be the same as BUCK ‘12 – ‘14. It could be a scaled-down version of BUCK, with fewer events and no SSC; or something completely different..
So what was meant by that tweet? If you want to come and be a part of bonkers crazy off-the-chain BUCK, this August may well be your last chance!
“What can I do to help BUCK?” you ask? Well we hear (and graciously appreciate!) support from many of our attendees, but last year and this year have both been close shaves, where it’s taken to the 11th hour to sell enough tickets to break even.
To help BUCK, or even secure us the confidence to run full tilt next year, we need to comfortably meet targets. We offer premium tickets in the form of the 20% Cooler and Celestia tickets. These premium tickets cover half the cost of the convention and are critical to our survival. We’ve recently introduced the Elements: Generosity badge, a £20 donation badge that give a £5 donation to this year’s charity, and also a little boost to us.
Telling your friends about BUCK, shouting about your attendance, and helping us get more people to attend is the best thing ever for us. Likes and upvotes are great to let us know that you like what we’re offering, but sharing it with others and spreading the word is what really helps!
I’ll leave it there for now: we’re not vanishing after BUCK 2014, but our future is dictated by this year. If you guys can unexpectedly send our attendance figures spiraling upwards and our bottom-line figures into the safe zone (most events wouldn’t even run on margins like ours), that’s what’ll make BUCK 2015 a reality.